The importance of client heterogeneity in predicting make-or-buy decisions

• Autores: Geoffrey M. Kistruck, Shad S. Morris, Justin W. Webb, Charles E. Stevens
• Localización: Journal of Operations Management, ISSN-e 1873-1317, Vol. 33-34, Nº. 1, 2015, págs. 97-110
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Dialnet Métricas: 2 Citas
• Resumen

  • Scholars have begun to merge the transaction cost economics and capabilities perspectives to examine outsourcing decisions. Further integrating these perspectives with intermediation theory, we assert that a firm's decision to use an intermediary when entering a foreign market is largely a function of the intermediary's relative capabilities and relative transaction costs (i.e., relative advantage). We hypothesize that the intermediary's relative advantage is influenced by three significantly intertwined exchange conditions: client heterogeneity, intermediary risk, and firm learning. Using a sample of 929 new foreign market initiatives by a global consulting firm, our results support our theory.