Posicionamiento turístico de Sucre.
- Autores: José Fernández, Gisela Espada, Olga Espada
- Localización: Ciencias Sociales T-I. Handbook / coord. por María Palma, 2014, ISBN 978-143-2654-80-1, págs. 195-208
- Idioma: español
- Enlaces
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Resumen
This research analyses the importance of touristic image in the positioning of a destination in the tourism area. Also, the diversity of touristic brands that the city of Sucre presents to develop tourism is examined, which lay in between the destination�s competitiveness and even the sustainability. As a result, we ask each other. How this duality of touristic images affects to the competitiveness of tourism in Sucre? What are the causes for which Sucre has two touristic images? We should also mention that the city of Sucre has a touristic brand designed by the Direction of Tourism of the Mayoralty of Sucre. It is evidenced that it is necessary that the city of Sucre develops a brand image that is based on the touristic strategies of the tourism strategic plan, so this image answers to the local necessities while positioning Sucre in the chosen demand segment. It is no longer possible elaborate a brand image based in personal whims or just the perception of the local population, the most important thing is the perception of the touristic demand.
