Revisiting the automaticity of phonetic symbolism effects

• Autores: Stacey M. Baxter, Alicia Kulczynski, Jasmina Ilicic
• Localización: International journal of research in marketing, ISSN 0167-8116, Vol. 31, Nº 4, 2014, págs. 448-451
• Idioma: inglés
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• Resumen

  • This research extends our understanding of the automaticity of phonetic symbolism judgments for adults and children. Replicating Study 2 from Yorkston and Menon (2004), we demonstrate that phonetic-based inferences are automatic and relatively effortless for adults, but not for children. Phonetic symbolism effects have a developmental grounding, with initial phonetic-based judgments not present in younger children (6 to 9 years). Older children (10 to 13 years), however, demonstrate phonetic-based effects only when cognitive constraints are not imposed.