Building Multi-Sector Partnerships for Progress with Strategic, Participatory Communication: A Case Study from Colombia

• Molleda, Juan Carlos ^[1] ; Martinez, Belio A ^[1] ; Suarez, Ana Maria ^[2]
  1. [1] University of Florida

     University of Florida

     Estados Unidos

     
  2. [2] Universidad de Medellín

     Universidad de Medellín

     Colombia

     
• Localización: Anagramas: Rumbos y sentidos de la comunicación, ISSN 1692-2522, Vol. 6, Nº. 12, 2008, págs. 105-125
• Idioma: inglés
• Enlaces
  • Texto completo (pdf)
• Resumen

  • This study focuses on the use of strategic, participatory communication to buildmulti-sector partnerships. A multidisciplinary literature informs the dimensions ofpartnership formation and development. A case study from Colombia describesthe role of strategic, participatory communication in facilitating multi-sectorpartnerships. Results indicate that partnerships require a clear expression ofcollective commitment; avoidance of dominance by partners; agreement onshared goals and key messages; and a transparent, inclusive and protracteddialogic process to achieve synergy