Being known: : a literature review on media visibility, public prominence and familiarity with implications for reputation research and management

• Autores: Simone Mariconda, Francesco Lurati
• Localización: Corporate Reputation Review, ISSN-e 1479-1889, Vol. 17, Nº. 3, 2014, págs. 219-236
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Scholars studying organizational reputation have demonstrated increased interest in understanding the way in which publics' knowledge of an organization is related to its reputation. Research in this area has looked at variables related to media exposure, public prominence and/or familiarity. By reviewing the relevant literature, in this paper we aim to clarify conceptually the meaning of these various terms, the relationship between one another and with reputation. We conclude the paper by identifying emerging research and management implications.