Resumen de Excited to join the SMQ family
Seventeen years ago, fresh off the boat, professor Michael Rothschild of the University of Wisconsin�Madison exposed me to the exciting world of social marketing. I took to social marketing like an Indian to spice, because I was impressed by what this framework could do to facilitate behavior change. As I read through the academic writings of Andreasen and Rothschild and case studies from South Asia, sub-Saharan Africa, and the Anglo-American world, I noticed that social marketing had gone through tremendous positive changes; yet some things, unfortunately, remained the same.
