Excited to join the SMQ family

• Autores: Sameer Deshpande
• Localización: Social Marketing Quarterly, ISSN-e 1539-4093, Vol. 20, Nº. 3, 2014, págs. 143-144
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Seventeen years ago, fresh off the boat, professor Michael Rothschild of the University of Wisconsin�Madison exposed me to the exciting world of social marketing. I took to social marketing like an Indian to spice, because I was impressed by what this framework could do to facilitate behavior change. As I read through the academic writings of Andreasen and Rothschild and case studies from South Asia, sub-Saharan Africa, and the Anglo-American world, I noticed that social marketing had gone through tremendous positive changes; yet some things, unfortunately, remained the same.