The training speech of professor is very important for the process of language and culture study. The professor´s speech should be built in such a way to induce the audience senses, which are necessary for the achievement of the study purposes. The emotions and address to people´s senses can make the speech more compelling, because the word transfer speaker´s thoughts and feelings. In order to achieve the emotionality in the speeches, the professor has to say about what people care about and see what he or she says.
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