State of international public relations research: : Narrowing the knowledge gap about the practice across borders

• Autores: Rajul Jain, Maria De Moya, Juan Carlos Molleda
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 40, Nº. 3, 2014, págs. 595-597
• Idioma: inglés
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• Resumen

  • This study examined the state of international public relations research to identify prominent trends, themes, and theoretical paradigms in the field. A content analysis of 200 articles from 12 peer reviewed journals shows that international public relations scholarship has increased steadily in the last four years. Likewise, the areas being studied by academics in the field have also diversified. The findings point to areas and regions that remain understudied and should be explored to continue building knowledge in the field in general, and more specifically, in theory development.