Database submission-market dynamics and user-generated content about tablet computers

• Autores: Xin (Shane) Wang, Feng Mai, Roger H. L. Chiang
• Localización: Marketing science, ISSN 0732-2399, Vol. 33, Nº 3, 2014, págs. 449-458
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Our Tablet Computer data set, collected from various websites, contains market dynamics related to 2,163 products, characteristics of 794 products, more than 40,000 consumer-generated product reviews, and information about 39,278 reviewers. The market dynamic information was collected weekly for 24 weeks starting February 1, 2012. Our Tablet Computer data set comprises four tables: the Market Dynamics of Products, Product Characteristic Information, Consumer-Generated Product Reviews, and Reviewer Information tables. In turn, it offers three unique properties. First, it contains both structured product information and unstructured product reviews. Second, it comprises product characteristic information and market dynamic information. Third, this data set integrates user-generated content with manufacturer-provided content. This integrated data set (available at http://pubsonline.informs.org.ezxy.ie.edu/page/mksc/online-databases) is valuable for both academics and practitioners who conduct research related to marketing, information systems, computer science, and other fields using digital data readily available through the Internet.