Navigating the Cultural Minefield

• Autores: Erin Meyer
• Localización: Harvard business review, ISSN 0017-8012, Vol. 92, Nº 5, 2014, págs. 119-123
• Idioma: inglés
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• Resumen

  • The author offers opinions on cultural aspects of management of international business enterprises. It is argued that executives of international business enterprises based in foreign countries underestimate the challenges posed by those countries' cultural differences with their own due to oversimplification of what is an inordinately complex topic. Executives are advised to acknowledge the challenges posed by cultural differences, to seek positive aspects of other management cultures and to continually adjust their management styles as they gain new insights. INSET: Comparing Management Cultures: Israel vs. Russia.