Managing the "Invisibles"

• Localización: Harvard business review, ISSN 0017-8012, Vol. 92, Nº 5, 2014, págs. 96-103
• Idioma: inglés
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• Resumen

  • The article considers Invisibles, talented employees whose professions are often unrecognized yet essential and who do not outwardly seek recognition for their performance. Consultant Michael Cronan, who created the brand name for the Kindle electronic book reader, is cited as an example of such an employee. The challenges Invisibles pose for management in that their contributions can be overlooked, leading to a corporation failing to give them the responsibilities they find as the most important element of job satisfaction, are discussed. INSETS: Idea in Brief;Could There Be an Invisible Brand?;Invisibles Abroad.