Strategy migration in a changing climate

• Autores: Carter Roberts
• Localización: Harvard business review, ISSN 0017-8012, Vol. 92, Nº 5, 2014, págs. 41-42
• Idioma: inglés
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• Resumen

  • The author discusses the business strategies of the World Wildlife Fund conservation network as of May 2014, arguing that business should mitigate financial and reputational risks by focusing on global trends and adapting to changes such as climatic changes. Topics include carbon footprint reduction initiatives, business alliances, and value creation.