The surprising benefits of nonconformity

• Autores: Silvia Bellezza, Francesca Gino, Anat Keinan
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 55, Nº 3, 2014, págs. 10-11
• Idioma: inglés
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• Resumen

  • The article discusses research which indicates that, as of 2014, nonconformity is often interpreted positively when it is perceived as a deliberate choice on the part of a person who is not conforming to a social standard. Topics include dress codes, social status, and the casual dress practices of the executive Mark Zuckerberg of the social networking company Facebook Inc.