Academic course offerings in social marketing: : the beat continues

• Autores: Kathleen J. Kelly
• Localización: Social Marketing Quarterly, ISSN-e 1539-4093, Vol. 19, Nº. 4, 2013, págs. 290-295
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The author reports on a data collection study undertaken to provide an overview of the academic landscape of social marketing education. In particular, where academic courses/programs in social marketing are being offered and the pedagogical approaches being used to teach these courses. This article should serve as a resource for faculty planning or currently teaching social marketing courses and for potential students in the field of social marketing