Effectiveness of statewide advertising campaigns in promoting the QUITPLAN® services brand
Jeong Kyu Lee, Andrea Mowery, Jacob Depue, Michael Luxenberg, Barbara Schillo
págs. 207-221
Influenza vaccine use among health care workers: : social marketing, policy, and ethics
págs. 222-229
Golden moves: : developing a transtheoretical model-based social marketing intervention in an elderly population
págs. 230-241
Applying quantitative approaches to the formative evaluation of antismoking campaign messages
Sarah Parvanta, Laura Gibson, Heather Forquer, Dina Shapiro-Luft, Lorraine Dean
págs. 242-264
Everyone has questions: : developing a social marketing campaign promoting a sexual health text message service
págs. 265-278
Fighting skin cancer with a musical sound: : the innovative australian sun sound campaign
Sofia Potente, Vanessa Rock, Jacqueline McIver, Melinda Williams, Christopher Magee
págs. 279-289
págs. 290-295
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