Resumen de A Comprehensive Audit of Corporate Social Responsability
Clarence J. Mann, Paloma Bernal Turnes
As enterprises expand globally, the social value of their operations is assessed on the full range of their contribution to society. Enterprises must be profitable to succeed, but they also should strategically align their operations so far as feasible and sustainable in order to address related social needs. This alignment includes not only the beneficial design and quality of goods and services an enterprise produces, but also enhancing the beneficial effects that its full range of business processes, systems and practices have on society. A comprehensive enterprise CSR audit is based on two comprehensive social systems models � one of society as a whole and another of the corporate organization. By juxtaposing these two models � which are mirror images of each other � an enterprise can identify various points where its activities intersect with relevant social needs and can configure its operations so far as feasible to alleviate pressing social issues.
