On the economic effects of advertising - evidence that Advertising = Information

• Autores: Charles R. Taylor
• Localización: International Journal of Advertising, ISSN 0265-0487, Vol. 32, Nº. 3, 2013, págs. 339-342
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • In his editorial, Charles R. Taylor discusses the implications of the recent report 'Advertising Pays: how Advertising Fuels the UK Economy' by Deloitte LLP and highlights several areas in need of sustained research. The general idea that economic effects of advertising are too seldom discussed and acknowledged would seem to hold true. Taylor also recommends another work on the subject: 'The Advertising Controversy: Evidence of the Economic Effects of Advertising'.