Perceived Expertise vs. Perceived Trustworthiness: The Suppressed Effect of Source Type on Review Attitude

• Autores: Lotte M. Willemsen, Peter Neijens, Fred E. Bronner
• Localización: Advances in Advertising Research, Vol. 2, 2012 (Breaking New Ground in Theory and Practice / Shintaro Okazaki (ed. lit.)), ISBN 978-3-8349-3134-4, págs. 425-438
• Idioma: inglés
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