The (B)old and the Beautiful: Investigating the Preference of Senior Consumers Concerning (the Age of) Models Used in Advertising

• Autores: Katarina Panic, Verolien Cauberghe, Delphine Verhoye
• Localización: Advances in Advertising Research, Vol. 2, 2012 (Breaking New Ground in Theory and Practice / Shintaro Okazaki (ed. lit.)), ISBN 978-3-8349-3134-4, págs. 135-146
• Idioma: inglés
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