You Get What You Pay For: The Effect of Top Executives' Compensation on Advertising and R&D Spending Decisions and Stock Market Return.

• Autores: Imran S. Currim, Jooseop Lim, Joung W. Kim
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 76, Nº 5, 2012, págs. 33-48
• Idioma: inglés
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