Resumen de Examining the influence of past travel experience, general Web searching behaviors, and risk perceptions on future travel intentions
Lori Pennington-Gray, Ashley Schroeder, Kiki Kyriaki Kaplanidou
Understanding travelers� past travel experiences, information search behaviors, and risk perceptions influence on travel intentions has a number of benefits to marketers. This study found that past travel experience, web information search behaviors, and perceptions of certain risk types had a significant influence on the likelihood to travel. A greater extent of web information search and high perceptions of the likelihood of encountering financial crises, physical crises, health-related crises, and natural disasters were related to lower intentions to travel in the future. Recommendations and future research are discussed.
