Examining the influence of past travel experience, general Web searching behaviors, and risk perceptions on future travel intentions

• Autores: Lori Pennington-Gray, Ashley Schroeder, Kiki Kyriaki Kaplanidou
• Localización: IJSSTH, ISSN-e 2250-5105, Vol. 1, Nº. 1, 2011, págs. 64-89
• Idioma: inglés
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• Resumen

  • Understanding travelers� past travel experiences, information search behaviors, and risk perceptions influence on travel intentions has a number of benefits to marketers. This study found that past travel experience, web information search behaviors, and perceptions of certain risk types had a significant influence on the likelihood to travel. A greater extent of web information search and high perceptions of the likelihood of encountering financial crises, physical crises, health-related crises, and natural disasters were related to lower intentions to travel in the future. Recommendations and future research are discussed.