Resumen de Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data
Noemí Martínez Caraballo, Manuel Salvador Figueras, Carmen Berné Manero, Pilar Gargallo Valero
This paper aims to determine why consumer purchasing of fast moving consumer goods varies over time in Spain. More specifically, we want to explain multiple-store shopping in the households belonging to an AC Nielsen panel that provides information about household shopping decisions between April 2003 and April 2004. In order to achieve this purpose, a Bayesian Dynamic Tobit model is used. The results allow us to confirm the influence of several demographical and geographical variables on household multiple-store shopping during the sample period. Managerial implications are drawn and future lines of research are suggested.
