Resumen de Portuguese tourism segments in Latin America
Antónia Correia, Carlos Pestana Barros, Metin Kozak
The objective of this article is to describe segments of Portuguese holidaymakers traveling to Latin American destinations. A latent class logit model is used to identify segments of Portuguese tourists whose choices differ according to a mix of destination attributes, information gathered, previous experience, and individual socioeconomic characteristics. The model identifies three different segments characterized as nature repeat tourists, ethnic repeat tourists, and first-time tourists. These findings emphasize the importance of taking into account different choice behavior variables to segment the tourist market.
