Portuguese tourism segments in Latin America

• Antónia Correia ^[1] ; Carlos Pestana Barros ^[2] ; Metin Kozak ^[3]
  1. [1] Universidade do Algarve

     Universidade do Algarve

     Faro (Sé), Portugal

     
  2. [2] Universidade de Lisboa

     Universidade de Lisboa

     Socorro, Portugal

     
  3. [3] Muğla University

     Muğla University

     Turquía

     

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• Localización: Tourism analysis, ISSN 1083-5423, Vol. 14, Nº. 3, 2009, págs. 267-277
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The objective of this article is to describe segments of Portuguese holidaymakers traveling to Latin American destinations. A latent class logit model is used to identify segments of Portuguese tourists whose choices differ according to a mix of destination attributes, information gathered, previous experience, and individual socioeconomic characteristics. The model identifies three different segments characterized as nature repeat tourists, ethnic repeat tourists, and first-time tourists. These findings emphasize the importance of taking into account different choice behavior variables to segment the tourist market.