What people want (and how to predict it)

• Autores: Thomas H. Davenport, Jeanne G. Harris
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 50, Nº 2, 2009, págs. 23-31
• Idioma: inglés
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• Resumen

  • Companies now have unprecedented access to data and sophisticated technology that can inform decisions as never before. How successful are they at helping forecast what customers want to watch, listen to and buy?