A Comparative Analysis of Restaurant Websites and Hospitality School Restaurant Websites

• Andrew Moreo ^[1] ; Cihan Cobanoglu ^[1] ; Frederick DeMicco ^[1]
  1. [1] University of Delaware

     University of Delaware

     Estados Unidos

     
• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 19, Nº. 3, 2007, págs. 40-47
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This is a comparative analysis of industry restaurant websites and academic restaurant websites. The sites were evaluated with over 400 individual criteria in seven major categories including: technical specifications, technology used, site attractiveness, ease of navigation, ease of contact, marketing effectiveness, and legal compliance. This study highlights the areas where the sites are performing well, and those areas in need of improvement. By creating an index it is possible to compare industry and academic sites and create a "best practices" standard for comparison.