Scenario Planning: A Tool for Strategic Thinking

• Autores: Paul J. H. Schoemaker
• Localización: Sloan management review, ISSN 0019-848X, Vol. 36, Nº. 2, 1995, págs. 25-40
• Idioma: inglés
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• Dialnet Métricas: 14 Citas
• Resumen

  • Among the many tools a manager can use for strategic planning, scenario planning stands out for its ability to capture a whole range of possibilities in rich detail. By identifying basic trends and uncertainties, a manager can construct a series of scenarios what will help to compensate for the usual errors in decision making ¿ overconfidence and tunnel vision. Through case studies of Interpublic, an international advertising agency, and Anglo-American Corporation in South Africa, the author describes how to build scenarios in a step-by-step process and how to use the resulting stories to plan a company's future.