Telebasura y publicidad

• Autores: Víctor Curto, Isabel Solanas
• Localización: Trípodos, ISSN-e 2340-5007, ISSN 1138-3305, Nº. 21, 2007 (Ejemplar dedicado a: Teleporqueria), págs. 127-136
• Idioma: catalán
• Enlaces
  • Texto completo
• Resumen

  • What is the relationship between trash TV and advertising? What sort of audience does trash TV generate from the perspective of advertising analysis? Does trash TV threaten the classic model of the advertising-audience relationship? This article tries to establish points of convergence and divergence between this television format and the advertising formats that take place on and about trash TV. It also attempts to touch on the concept of trash advertising from its formal and conceptual aspects.