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Resumen de La naturaleza educativa de los seriales: los Soaps y las telenovelas

Tomás A. López-Pumarejo

  • The Latin American “tele-novela”, and its North American counterpart, the soap opera, constitute not only one of the steadiest and most profitable genres of television; they are also educational. The formula of Miguel Sabido in Mexico (Entertainment-Education), or that of Social Merchandising in Brazil, not only promotes the soap opera itself, but also endorses a notion of progress inherent in current global abstract culture.


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