La naturaleza educativa de los seriales: los Soaps y las telenovelas

• Autores: Tomás A. López-Pumarejo
• Localización: Archivos de la filmoteca: revista de estudios históricos sobre la imagen, ISSN 0214-6606, Nº 32, 1999, págs. 164-189
• Idioma: español
• Títulos paralelos:
  • On Serial Fiction’s Educational Nature: Soap Operas and “Tele-novelas”
• Enlaces
  • Texto Completo Ejemplar
• Resumen

  • The Latin American “tele-novela”, and its North American counterpart, the soap opera, constitute not only one of the steadiest and most profitable genres of television; they are also educational. The formula of Miguel Sabido in Mexico (Entertainment-Education), or that of Social Merchandising in Brazil, not only promotes the soap opera itself, but also endorses a notion of progress inherent in current global abstract culture.