Corporate Management, Place Reputation, and Social influence on Stakeholders and Communities

• Autores: Mario Risso, Simonetta Pattuglia, Francesco Longarini, Nicola Leone
• Localización: Corporate Heritage: Communication and Impacton Organizations, Stakeholders, and Society: A Transdisciplinary Research Perspective / coord. por Valentina Martino, José María Herranz de la Casa; Alberto Marinelli (pr.), 2025, ISBN 978-88-9377-410-9, págs. 377-393
• Idioma: inglés
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• Resumen

  • This study explores the complex relationship between corporate management, place reputation, and social influence, focusing on their impact on stakeholders and local communities. Emphasizing the Italian context, it examines how international investments and service standardization in iconic tourist destinations have transformed local dynamics, often at the cost of cultural heritage and traditions. The analysis identifies both positive and negative implications of foreign capital influx, highlighting issues such as gentrification, loss of unique and local traditions, and cultural homogenization and heritagization.Using an exploratory case study of the Italian iconic island of Capri, the paper illustrates how luxury tourism over time has reshaped the island’s identity, with difficulties in balancing the undoubted economic benefits with challenges to its historical and cultural essence. The findings underscore the need for sustainable business practices that preserve local authenticity while fostering economic growth, offering insights for future research on global tourism and community-centered management strategies.