Micro Documentary “Prevention on the Web” for School Children in the City of El Alto (Bolivia): A Proposal for Its Improvement
-
-
[1] Latin American Social Interaction Observer “LASIO”, La Paz, Bolivia
-
- Localización: Applied social marketing and quality of life: Case studies from an international perspective / María Mercedes Galán Ladero (ed. lit.), Reynaldo Rivera (ed. lit.), 2021, ISBN 978-3-030-83286-5, págs. 143-154
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
-
Resumen
The reality of children in their use of the Internet does not differ, in general terms, from one country to another, except in relation to countries with high rates of extreme poverty. The phenomena that occur from contents that broadcast “influencers” in social media have a global reach.In this paper we will analyze facts around a case with serious repercussions in May 2017 in several countries, the game called “The Blue Whale”, which caused physical and psychological damage in children. This phenomenon came to Bolivia through social media and, in view of the consequences, preventive measures were adopted in the framework of the social marketing for the quality of life.In the city of El Alto, the Secretary of Citizen Security of the Municipal Government of El Alto developed an initiative in response to this phenomenon, which resulted in the production of a micro documentary.This chapter includes a proposal for the improvement of this initiative, based on the consideration that when facing social phenomena that negatively affect the well-being of the community, scientific data and information are required to contribute to this purpose.
