Enotourist satisfaction: A multidimensional approach
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Ricardo Sellers-Rubio [1] ; Juan Nicolau-Gonzálbez [2] ; Fernando Campayo-Sánchez [1] ; Seunghun Shin [3]
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[1] Universitat d'Alacant
Universitat d'Alacant
Alicante, España
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[2] Virginia Tech - Wake Forest University
Virginia Tech - Wake Forest University
Estados Unidos
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[3] Hong Kong Polytechnic University
Hong Kong Polytechnic University
RAE de Hong Kong (China)
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- Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 31, Nº. Extra 6, 2025 (Ejemplar dedicado a: Special Issue on: Wine, tourism and Hospitality Economics), págs. 1187-1207
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
This study aims to analyze the dimensions that determine an enotourist’s experience when (s)he visits wineries. In addition, in a novel approach, this work examines the influence of wine routes on this experience. On the basis of a set of reviews posted by wine tourists on TripAdvisor, Latent Dirichlet Allocation analysis is conducted to identify the dimensions that determine the wine tourism experience. Subsequently, ordinal logistic regression analysis is performed to identify the most determinant dimensions of visitors’ assessments of their experiences and the influence of wine routes. Results indicate that the “staff” dimension, associated with the treatment provided by tour guides, is the most determinant dimension. In addition, significant differences are observed in the assessment of attributes across the different wine routes.
