Prioritizing Factors Influencing Travelers' Sharing of Travel Experiences on Social Media
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Preeti Bhaskar [1] ; Habiba Al-Mughairi [1]
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[1] University of Technology and Applied Sciences, Ibra
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- Localización: Revista Turismo & Desenvolvimento, ISSN 1645-9261, Nº. 48, 2025, págs. 319-349
- Idioma: portugués
- Enlaces
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Resumen
Social media platform is one of the most used platforms for travelers worldwide to share their travel experiences. Recently, Oman has also started gaining attention as a tourism destination when people started sharing their travel experiences through photos, videos, blogs on social media platform. This presents an opportunity to harness the potential of social media for promoting Oman's tourism industry. To leverage this opportunity, it is important to delve into the key factors that motivate and inhibit travelers from sharing their travel experiences on social media platforms. Therefore, this study takes a comprehensive approach to identify and prioritize the key motivating and inhibiting factors using the Analytic Hierarchy Process (AHP) technique. The insights gained from this research can provide valuable insights to tourism stakeholders and policymakers, enabling them to refine their strategies for promoting Oman as an attractive and competitive tourist destination aligning with the goals outlined in the National Tourism Strategy 2040.
