The effect of local consideration sets on global choice between lower proce and higher quality

• Itamar Simonson ^[1] ; Stephen Nowlis ^[2] ; Katherine Lemon ^[2]
  1. [1] University of California, Berkeley, California
  2. [2] Stanford University
• Localización: Quality control and applied statistics, ISSN 0033-5207, Vol. 39, Nº. 4, 1994, págs. 415-418
• Idioma: inglés
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