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IDR 2022

Spanish journal of marketing-ESIC

Artículos publicados en 2021

Total de citas: 20 (2 nacionales y 18 internacionales)

Artículo citado Citas recibidas
Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB) (2021) Vol. 25 Núm. 2 Pág. 282-311 12
The impact of brand love on brand loyalty : the moderating role of self-esteem, and social influences (2021) Vol. 25 Núm. 1 Pág. 156-180 2
Virtual reality and gamification in marketing higher education : a review and research agenda (2021) Vol. 25 Núm. 2 Pág. 179-216 1
The influence of eWOM : Analyzing its characteristics and consequences, and future research lines (2021) Vol. 25 Núm. 2 Pág. 239-259 1
Influence of emotions displayed by employees during service recovery (2021) Vol. 25 Núm. 3 Pág. 392-408 1
Combining sources of information to increase survey response rates (2021) Vol. 25 Núm. 1 Pág. 29-45 1
Effectiveness of offline and online rewards in restoring satisfaction and trust (2021) Vol. 25 Núm. 3 Pág. 409-424 1
Consumption narratives : contributions, methods, findings and agenda for future research (2021) Vol. 25 Núm. 1 Pág. 46-84 1