Journal of retailing and consumer services

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  Año 2004, Vol. 11, Número 6

  • Another trip to the mall: a segmentation study of customers based on their activities

    Jean-Paul Ruiz, Jean-Charles Chebat, Pierre Hansen

    págs. 333-350

    

  • The consumer's relational commitment: main dimensions and antecedents

    Jesús Gutiérrez Cillán, Carmen Camarero Izquierdo, Sonia San Martín Gutiérrez

    págs. 351-367

    

  • Should retailers adjust their micro-marketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores

    Katia Campo, Els Gijsbrechts

    págs. 369-383

    

  • Comparing the impacts of Internet technology and national culture on online usage and purchase from a four-country perspective

    John A. Dawson, Eric C.C. Shiu

    págs. 385-394