Journal of marketing: A quarterly publication of the american marketing association

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  Año 2002, Vol. 66, Número 1

  • Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision

    Russell S. Winer, Katherine N. Lemon, Tiffany Barnett White

    págs. 1-14

    

  • Consumer Trust, Value, and Loyalty in Relational Exchanges

    Deepak Sirdeshmukh, Jagdip Singh, Barry Sabol

    • Resumen

    págs. 15-37

    

  • Building Brand Community

    John W. Schouten, James H. McAlexander, Harold F. Koenig

    págs. 38-54

    

  • Strategic Bundling of Products and Prices: A New Synthesis for Marketing

    Gerard J. Tellis, Stefan Stremersch

    págs. 55-72

    

  • The Effects of Ingredient Branding Strategies on Host Brand Extendibility

    Kevin Lane Keller, Kalpesh Kaushik Desai

    págs. 73-93

    

  • Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting

    Kissan Joseph, Vernon J. Richardson

    págs. 94-107

    

  • Marketing Literature Review

    Myron Leonard

    págs. 108-119

    

  • Book Reviews Featuring a Special Essay by Russell W. Belk

    Terry Clark

    págs. 120-130