Building strong brands in Asia: selecting the visual components of image to maximize brand strength
Bernd H. Schmitt, Pamela W. Henderson, Siew Meng Leong, Joseph A. Cote
págs. 297-313
Retention of latent segments in regression-based marketing models
Rick L. Andrews, Imran S. Currim
págs. 315-321
Brand name suggestiveness: a Chinese language perspective
Kim Soon Ang, Yih Hwai Lee
págs. 323-335
Vijay Mahajan, Ashutosh Prasad
págs. 337-353
The impact of market orientation on product innovativeness and business performance
Izabela Leskiewicz Sandvik, Kåre Sandvik
págs. 355-376
The influence of business strategy on new product activity: The role of market orientation
Theo M.M. Verhallen, Ruud T. Frambach, Jaideep Prabhu
págs. 377-397
© 2001-2024 Fundación Dialnet · Todos los derechos reservados