Marketing science

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  Año 2003, Vol. 22, Número 3

  • Fast Polyhedral Adaptive Conjoint Estimation

    Ely Dahan, Olivier Toubia, John R. Hauser, Duncan I. Simester

    págs. 273-303

    

  • Bayesian Statistics and Marketing

    Peter E. Rossi, Greg M. Allenby

    págs. 304-328

    

  • Demand and Supply Dynamics for Sequentially Released Products in International Markets:The Case of Motion Pictures

    Anita Elberse, Jehoshua Eliashberg

    págs. 329-354

    

  • R&D,Marketing,and the Success of Next-Generation Products

    Miklos Sarvary, Elie Ofek

    págs. 355-370

    

  • Sustainable Pioneering Advantage?Pro .t Implications of Market Entry Order

    William Boulding, Markus Christen

    págs. 371-392

    

  • Understanding High-Stakes Consumer Decisions:Mammography Adherence Following False-Alarm Test Results

    Barbara E. Kahn, Mary Frances Luce

    págs. 393-410

    

  • A Fuzzy Set Model of Search and Consideration with an Application to an Online Market

    Arvind Rangaswamy

    págs. 411-434