Question order effects in measuring service quality
Carol W. DeMoranville, Carol C. Bienstock
págs. 217-231
Exploring the role of self- and customer-provoked embarrassment in personal selling
Willem Verbeke, Richard P. Bagozzi
págs. 233-258
Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model
Laurette Dubé, Marie-Cécile. Cervellon, Han Jingyuan
págs. 259-272
The impact of retailer stockouts on whether, how much, and what to buy
Katia Campo, Els Gijsbrechts, Patricia Nisol
págs. 273-286
Assessing generalizability of scales used in cross-national research
Subhash Sharma, Danny Weathers
págs. 287-295
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