Journal of Theoretical and Applied Electronic Commerce Research
Articulos
Digital Supply Chain Integration and Sustainable Performance:: Unlocking the Green Value of Data Empowerment in Resource-Intensive Sectors
The Effect of eWOM Sources on Purchase Intention: The Moderating Role of Gender
From Fragmentation to Coupling: Leveraging Entrepreneurial Vitality to Synchronize Digital Inclusive Finance with Rural Revitalization
Is a Chatbot More Effective?: Investigating the Effect of Service Recovery Agents and Consumer Loss on Consumer Forgiveness
When Emotions Matter: Emotional-Mission Congruence in Reward-Based Crowdfunding
The Impact of Integrated AI and AR in E-Commerce: The Roles of Personalization, Immersion, and Trust in Influencing Continued Use
Mere Virtual Presence Experiences (MVPE) Drive Online Brand Community Members’ Purchasing Behavior: Moderating Roles of Consumers’ Need for Uniqueness (CNFU) and Product Type
Driving Service Stickiness in the AI Subscription Economy: The Roles of Algorithmic Curation, Technological Fluidity, and Cognitive Efficiency
Crowdfunding as an E-Commerce Mechanism: A Deep Learning Approach to Predicting Success Using Reduced Generative AI Embeddings
Interactive Effects of Live Streaming Modes and Return Policies: A Game-Theoretic Analysis of Manufacturers’ Pre-Sale Decisions
Dandan Dong, Guoqu Deng, Xinxin Qie, Dan Ralescu, Ersen Miao
Platform Governance and Digital Sustainability: A Systemic Functional Dependency Perspective
Driving Sustainable Consumption Online: The Interplay of Green Digital Marketing and Digital Literacy in Shaping Purchase Intentions for Sustainable Coffee in Urban Ethiopia’s E-Commerce
What Makes Social Posts Go “Hot”?: A Multimodal Analysis of Creator–Content–Timing Signals on a Visual Social Platform
Determinants of Success in Online Travel: Examining the Effect of a Comprehensive Higher-Order Model on e-Service Quality on Loyalty and Customers’ Citizenship Behavior
From Manual Delivery to Autonomous Delivery Robots: A Socio-Technical Push–Pull–Mooring Framework
The Past Shapes the Present: Competitive Experience and Digital Orientation
How Does the Fear of Missing Out (FOMO) Moderate Reduced SNS Usage Behavior?: A Cross-Cultural Study of China and the United States
Customer Requirements Analysis and Product Service Improvement Framework Using Multi-Source User-Generated Content and Dual Importance–Performance Analysis: A Case Study of Fresh E-Ecommerce
Beyond Aesthetics: Functional Categorization and the Impact of Review Image Composition on Purchase Decisions
The Effect of Homophonic Puns on Green Purchase Intention: The Mediating Role of Affiliative Humor and the Moderation of Visual Salience
Jianguo Wang, Xixiang Sun, Liang Gao, Jing Lu, Wei Zhang, Ziqing Guo
Louisa Ha, Halima Lul Ali, Kelsey Zook, Arnab Biswas, Osama Bahassan, Man Luo, Mohammad Abuljadail, Yang Yang
Navigating the Digital Landscape: The Impact of Social Media Agility on Customer-Based Brand Equity, Customer Engagement and Customer Motivation
Human and AI Reviews Coexist: How Hybrid Review Systems Enhance Trust and Decision Confidence in E-Commerce
Uncovering Multiple Paths to Urban Digital Business Excellence: A Socio-Technical Analysis of Equifinal and Asymmetrical Causal Pathways
CASA in Action: Dual Trust Pathways from Technical–Social Features of AI Agents to Users’ Active Engagement Through Cognitive–Emotional Trust
Qinbo Xue, Magdalena Dzitkowska-Zabielska, Liguo Wang, Jiaolong Xue
The Power of Fit in E-Commerce Platforms: Aligning Customer Service Orientation and Internal Service Quality
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