Journal of marketing: A quarterly publication of the american marketing association

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  Año 2026, Vol. 90, Número 3

  • Cementing JM's Impact on the Marketing Ecosystem: Empirical Execution

    Jan-Benedict E.M. Steenkamp, Marc Fischer, Kelly L. Haws, Maura L Scott, Rebecca J. Slotegraaf

    págs. 1-12

    

  • From Tools to Agents: Meta-Analytic Insights into Human Acceptance of AI

    Bingqing Li, Edward Yuhang Lai, Xin Wang

    págs. 13-33

    

  • The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?

    Beth L Fossen, Philip Kim, Inyoung Chae

    págs. 34-58

    

  • Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes

    Kristopher O. Keller, Jonne Y. Guyt

    págs. 59-80

    

  • In-Store Advertising with Digital Signage

    Dennis Herhausen, David de Jong, Dhruv Grewal

    págs. 81-103

    

  • How Can a Firm Suppress Shareholders' Punitive Reaction to its Disengagement from a Geopolitically Uncertain Market?

    Vivek Astvansh, Kamran Eshghi, Hesam Shahriari, Wei Shi

    págs. 104-126

    

  • Customers' Review Content and Their Referral and (Re)Purchase Behaviors

    Ruhan Liu, Wanqing Zhang, Pradeep K. Chintagunta

    págs. 127-147

    

  • Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence

    Chiraag Mittal, Reza Mousavi, Kelly L. Haws

    págs. 148-169