Journal of marketing: A quarterly publication of the american marketing association

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  Año 2025, Vol. 89, Número 6

  • From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic

    Cait Lamberton, Detelina Marinova, Shrihari Sridhar, Vanitha Swaminathan

    págs. 1-6

    

  • Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers

    Esther Uduehi, Julian K. Saint Clair, Rowena Crabbe

    págs. 7-27

    

  • Commentary on "Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers"

    Giana M. Eckhardt, Praveen K. Kopalle

    págs. 28-32

    

  • How socioeconomic Status Shapes Food Preferences and Perceptions

    Bernardo Andretti, Yan Vieites, Larissa Elmor, Eduardo B. Andrade

    págs. 33-56

    

  • Sponsored Content as an Epistemic Market Object: How Platformization of Brand-Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors

    Zeynep Arsel, Maria Carolina Zanette, Carolina da Rocha Melo

    págs. 57-76

    

  • Holistic Selling: An emerging Paradigm in B2B Markets

    Tim Kalwey, Manfred Krafft, Yeji Lim, Murali K. Mantrala

    págs. 77-99

    

  • Better Innovation for a Better World

    Darren W. Dahl, Charles H. Noble, Martin Schreier, Olivier Toubia

    págs. 100-118

    

  • New Tools, New Rules: A Practical Guide to Effective and Responsible Generative Al Use for Surveys and Experiments in Research

    Simon J. Blanchard, Nofar Duani, Aaron M. Garvey, Oded Netzer, Travis Tae Oh

    págs. 119-139