Spanish journal of marketing-ESIC

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  Año 2025, Vol. 29, Número 4. Texto Completo Ejemplar

  • Influence of mobile application service quality and convenience on young customer retention

    Sehrish Huma, Waqar Ahmed, Minhaj Ikram, Arsalan Najmi

    • Resumen
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  • Adoption of e-wallets: trust and perceived risk in Generation Z in Colombia

    Catalina Gómez Hurtado, Francisco Jesús Gálvez Sánchez, María Belén Prados Peña, Andrés Felipe Ortíz Zamora

    • Resumen
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  • Value cocreation and codestruction in artificial intelligence-enabled service interactions: literature review and research agenda

    Elainy Cristina da Silva Coelho, Josivania Silva Farias

    • Resumen
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  • Consumer well-being: a systematic literature review and future research directions

    Atul Dahiya, Diptiman Banerji, Raffaele Filieri

    • Resumen
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  • Navigating the future of brand experience: insights from bibliometric analysis

    Víctor Calderón Fajardo, Sebastián Molinillo Jiménez, Rafael Anaya Sánchez, Jano Jiménez Barreto

    • Resumen
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  • Task-technology synergy of augmented reality retail technology features: a meta-analysis

    Parul Gupta, Sumedha Chauhan, Sandeep Goel

    • Resumen
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