International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2025, Vol. 22, Número 3

  • Original article

    • The generosity ecosystem framework (GEF): a comprehensive approach to giving

      Rodoula H. Tsiotsou, Tali Seger-Guttmann

      • Resumen
      • Texto completo

      págs. 489-515

      

    • Political brand transgression: an expanded stimuli-organism-response (SOR) framework perspective

      Cheuk Hang Au

      • Resumen
      • Texto completo

      págs. 517-547

      

    • The digitalization of non-governmental organizations: factors and organizational characteristics

      Sviesa Leitoniene, Halina Waniak Michalak, Ivana Perica

      • Resumen
      • Texto completo

      págs. 549-569

      

    • Consumer sacrifice for sustainability and well-being: examining the moderating role of social value, self-actualization, and narcissism

      Ngan Thanh Nguyen, Khoi Minh Nguyen

      • Resumen

      págs. 571-602

      

    • Tweeting for peace: an analysis of twitter use in Colombia's peace process

      Catalina Quinchía Saavedra, José Alberto Castañeda García, Juan Miguel Rey Pino

      • Resumen
      • Texto completo

      págs. 603-630

      

    • A systematic literature review of virtual influencers in marketing using bibliometric analysis

      P. Pushparaj, Bijay Prasad Kushwaha, Sanjeev Prashar

      • Resumen

      págs. 631-662

      

    • Sustainable style: “Unleashing the power of slow fashion orientation in driving purchase intentions for ethical apparel choices”

      Sahar Aamir, Syed Waqar Haider, Sarwat Jahan, Hammad Bin Azam Hashmi, Abbas Issa, Aamir Raza

      • Resumen

      págs. 663-692

      

    • he role of social aspiration and identity congruence in driving anti-green consumption: evidence from India

      Christu Raja Mudiyappan, I. Antonyinico, Min-Hsin Huang

      • Resumen

      págs. 693-711

      

    • Causal analysis of social media on environmental and health concerns, attitudes, and social influence that leads to green purchase behavior

      Osarodion Ogiemwonyi, Muhammad Tahir Jan

      • Resumen

      págs. 713-749

      

    • The trends of fundraising in Iranian charities: methods, drivers, and risks

      Seyed Hosein Seyedi, Ali Najjar, Seyed Mohammad Seyedi

      • Resumen

      págs. 751-784