págs. 1-16
Market share and ROI: Observing the effect of unobserved variables
Kusum L. Ailawadi, Paul W. Farris
págs. 17-33
Incorporating context effects in the multidimensional scaling of `pick any/N' choice data
Juyoung Kim, Rabikar Chatterjee
págs. 35-55
Marketing and production capacity strategy for non-differentiated products: Winning and losing at
Gary L. Lilien, James A. Dearden
págs. 57-74
The effect of channel relationships and guanxi on the performance of inter-province export
Chris Styles, Tim Ambler
págs. 75-87
Joachim Scholderer
págs. 89-90
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