Academia Revista Latinoamericana de Administración

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  Año 2019, Vol. 32, Número 4. Dedicado a: Challenges and trends in management for Ibero

  • Challenges and trends in management for Ibero-America

    Manuel Alonso dos Santos, Orlando Llanos Contreras, Mauricio A. Jara Bertín

    págs. 437-441

    

  • The relationship between factors that contribute to support and future intentions in relation to a major sporting event

    David Parra Camacho, Manuel Alonso dos Santos, Daniel Duclos Bastías

    • Resumen

    págs. 442-454

    

  • Consumer value creation through WhatsApp use: a qualitative multimethod approach in a Latin American scenario

    Jorge Aníbal Cruz Cárdenas, Jorge Guadalupe Lanas, Ekaterina Zabelina, Andrés Palacio Fierro, Margarita Velín, Marcin Waldemar Staniewski

    • Resumen

    págs. 455-471

    

  • A brand-new world: brand-endorsers-users fit on social media

    Teresa Borges Tiago, Flávio Tiago, José Manuel Cristóvão Veríssimo, Tiago Silva

    • Resumen

    págs. 472-486

    

  • Rhetorical strategies and emotions in political marketing management

    Luis Camilo Ortigueira Sánchez, Ana Lucía Cárdenas Egúsquiza

    • Resumen

    págs. 487-501

    

  • Determinants of foreign exchange risk management in Latin American firms

    César Augusto Giraldo Prieto, Cristina de Fuentes Barberá, Francisco Sogorb Mira

    • Resumen

    págs. 502-524

    

  • Explaining university student loyalty: theory, method, and empirical research in Chile

    Juan Alejandro Gallegos, Arturo Vásquez Párraga

    • Resumen

    págs. 525-540

    

  • Understanding affective evaluation in retail: consumers perspective

    Enrique Marinao Artigas, Leslier Valenzuela Fernández, Karla Barajas Portas

    • Resumen

    págs. 541-565

    

  • Perceived value, satisfaction and future intentions in sport services: Putting congruence and brand trust in the equation – linear models vs QCA

    Mario Alguacil Sanz, Juan Núñez Pomar, Carlos Pérez Campos, Vicente Javier Prado Gascó

    • Resumen

    págs. 566-579